
Living in such a digital world I think I have always been aware that every time I am online, specifically on social media platforms, what I like, view and post is being heavily monitored and stored by the platform itself. However, looking at the information that’s gathered and knowing what I interact with directly on Facebook, and what is coming from external sites it is clear that I have a lot less privacy online than I thought I did.
Image: Facebook
When I downloaded the information, Facebook had about me the first section that I found really confronting was the list of my “off Facebook activity.” In the past I have questioned how some of the ads I was being shown on my feed were so relevant to my interests. As a result of the introduction of so many new platforms Facebook is no longer the main social media platform I use, however I assumed that because they own other platforms such as Instagram a lot of their data on me would come from there. I also have always been aware that every time I’m online websites are collecting information on me so they can cater their ads and content to my interests, however, I did not realize the extent to which Facebook does this.

When first reading through the websites it showed I have used I thought that they may be sites that I went on through clicking a Facebook link but then noticed that some of the apps I used on my phone were also on the list. It was also really alarming to realize that Facebook were going beyond just seeing what I was searching up online, they also were tracking when I played games on my computer that did not require internet connection like “The Sims” and also every time I opened an app on my phone, even if it wasn’t one that displayed ads or was linked to my social media accounts.
Image: Venture Beat

I understand that there is a huge economic incentive behind doing this, as my data can be sold online to companies that I would potentially want to buy from, however the extent to which this data is being collected feels like a huge invasion of privacy. It appears Facebook knows exactly what I am doing on any device that I own at all times which is really alarming.
Image: PC Mag
I think this is especially the case in terms of apps, because I had always thought if the app wasn’t connected to Facebook and I hadn’t given it permission to access my information there was no way for Facebook to be collecting information about me from it. I also have no idea how I would go about changing my settings, so this data wasn’t being collected

Overall, it has become clear to me that Facebook are collecting a lot more data from their users than what people are aware of. This is something that should be a lot clearer both when signing up for the platform but also in privacy settings. Even though it may be mentioned in the terms and conditions, there is no clear expression of data collection on the platform. After seeing the information, they have gathered from me it feels as though I have no privacy when using my phone or computer.
Image: Towards Data Science
Featured Image: PYMNTS









